The building is conceived as a piece of infrastructure with the flexibility to accommodate the company’s diverse range of activities, staff and visitors both now and in the future. Rather than trying to create a singular, fixed architectural image, the concept uses the life and energy of the company and that of the neighbourhood to define a strong identity for the headquarters. This occurs visually through its dynamic façades, and also programmatically through the multi-use atrium and cultural multiplex which build on the life of the surrounding city.
Image and text credit to David Chipperfield Architects and Artefactory.